Gold Coast to Brisbane
The most expensive word in business? Later.
A sales process for the enquiries and quotes left till later, a website built around the enquiry, and care for both.
Systems, websites and care for trade businesses

An illustration of three sample businesses, not real clients and not a result. The lit screens are illustrations.
Free Lead System Check first. It costs nothing. I ask how your leads become jobs, no file needed, then you get a written price. If I rang you first, nothing is paid or starts until ten business days after you sign.
I reply by email, and I only ring if you give me a number.
Today's call sheet Sample
- 01 Dale Whitcombe Sample
- 02 Sharon Webb Sample
- 03 Marcus Iremonger Sample
From the template. A person reads each one and presses send.
Sample Electrical SAMPLE SITE · NOT A REAL BUSINESS
- Switchboard upgrades
- Ask for a quote
- Phone, email or both
From: Care plan note (sample)
Site and forms checked, one change made this month.
SAMPLE · scripted demonstration
The check is questions only: no file, no customer list.
Lead-to-Job Systems (door 1): Free Lead System Check first, then a Lead-to-Job Map. Build from $4,900, fixed, in writing. Enquiry-first Websites (door 2): $2,490, plus $149 a month for the Bronze care plan if you want it (optional, month to month, stop with 30 days' notice). Care Plans (door 3): Bronze $149 a month, optional, month to month: a review of your site and its enquiry form, plus fixes. Silver and Gold: the monthly Lead-to-Job review and coaching, price in writing; see How it works.
Your path, one step at a time
You will always know what comes next.
Three steps. You can stop after any of them.
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1 / 3
Ask
Tell me how your leads become jobs. No charge.
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2 / 3
The Free Lead System Check
A short set of questions, no file needed. You get a one-page Lead-to-Job Map and a written price.
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3 / 3
If you go ahead
The five parts set up in your own tools, with one training session. A person on your team reads each sales message and presses send. You keep all of it.
Every step, with its terms, is on How it works.
You can stop after any of them.
Find your leaks
Six taps. Nothing sent.
Where could an enquiry go quiet in your business? Tap what really happens and you get your own answers back, part by part. No score, no email, nothing saved: close the tab and it is gone.
Switch your phone to flight mode, then keep tapping. It works the same, because the check never calls out.
Tap an answer and the next question appears. With a keyboard, Tab to a question and use the arrow keys.
Here is what you told me.
Five places a switchboard enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a split system enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a hot water enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a deck enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a retaining wall enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a new enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.
Your answers are above. Take them to the form below.
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Speed
You said: “Someone rings it back within the hour”“It gets a reply that day, when someone is free”“It waits till I am back in the office or the ute”“Some never get a reply”
Every new enquiry has a named person to go to, and an alert in your own tools where they allow it. If your tools can send one, an instant reply to each new enquiry, in your words, if you switch it on.
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Qualify
You said: “The job, the timing, the budget range and who decides”“What the job is, then I price it”“We quote everything that comes in”“Depends who answers the phone”
Four questions, on your enquiry form and on the first call: the job, the timing, the budget range and who decides. Written for your trade, and yours to keep.
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Quote walkthrough
You said: “Walked through on a call or on site”“Emailed, with a note from me”“Emailed, the number at the bottom”“Texted, just the price”
A script for walking the quote through on a call or on site, built on those answers, and a one-page quote cover. The talk is about fit and what is included, not the lowest number.
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Follow-up rhythm
You said: “Set touchpoints on every open quote”“The office does, when it is not flat out”“I chase the ones I remember”“If they want it, they will ring”
Every open quote gets set touchpoints, drafted from templates you approve. A person in your office reads each one and presses send.
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Old quotes
You said: “In the software, and someone works through them”“In the software, and nobody looks”“In my phone and a notebook”“Gone, honestly”
Worked once, properly: ranked from your own records with the reason beside each name. The list sets aside anyone your export marks as opted out, and anyone without a yes in a consent column if your export has one.
If your quotes live in your phone and a notebook, say so in the form. The questions are the same.
The last ring, the job, stays dark. That part is the customer's yes, and nothing here promises one.
No AI ran here. Your taps only chose which of these lines appear. Every word was already on this page, and nothing was added up.
Want a one-page Lead-to-Job Map and a written price? That is the Free Lead System Check. Put your answers in the form below and I take it from there.
Nothing you tapped has left this page. It only goes if you press Send to Craig on the form.
You can stop after any of them.
Your check answers are in the "Anything I should know?" box. Change or delete anything. Nothing sends until you press Send to Craig, and then the note above the Send to Craig button applies.
The first step
Get a free Lead System Check.
Free Lead System Check first. I ask how enquiries reach you now, who answers them, how you qualify, how you quote, how you follow up and what happens to old quotes. No file needed. You get a one-page Lead-to-Job Map of where leads leak, and a written price from your answers.
If the fit is wrong, the map says so and that is the end of it. If you go ahead, the five parts are set up in the tools you already use, under terms you can read now.
If your quotes live in your phone and a notebook, say so in the form. The questions are the same.
Rather email? Write to me directly:
What this page records (nothing leaves until you press send)
Field names only, never what you type. Nothing leaves this page until you press send, and you can watch that stay true in your browser's own network tab.
Need a website or something custom? Request a free website consult or describe a custom AI build.
ABN 19 720 818 025 · Gold Coast · About · Sources · Privacy · A person reads every sales message before it is sent.
Using ChatGPT for the business already? Keep it. Never touched it? You don’t need to.
ChatGPT can draft a message. The Lead-to-Job System is the rest, and the rest is what you pay for: me, eight years in lead-based sales, setting it up in your own tools with you; playbooks written for your trade; one training session for whoever answers the phone and sends quotes; and, if you choose it, a monthly review of your own numbers, priced separately in writing. A person on your team reads every sales message and presses send. The only message that sends by itself is an instant reply to each new enquiry, in your words, if you switch it on. Every message names your business and ends with a way to opt out, and anyone marked opted out in your records, or on your do-not-contact list, is left off. You hold every login and keep the lot.
This is not for you if
- Your list is bought, scraped or inherited. Your own enquiries, quotes and customers only, confirmed by you in writing.
- You want sales messages going out with nobody reading them. That is not what I build, and I will not build it.
- You want a promise about jobs or revenue. I will describe exactly what the system does. What it earns you is your business, and no fee of mine rides on it.
The founder
Meet the founder.
SSJC Media Group was started by Craig Cullen, after eight years in lead-based sales and five years with AI. You deal with him directly, from the first question to the handover.